Clients, agencies, media and academic institutions have called upon Sasha Strauss’ award-winning forums worldwide; presenting throughout East Asia, Europe and North America. National Public Radio (NPR), KABC Radio and The Wall Street Journal continue to seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s.
Mr. Strauss is the Managing Director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators by evolving industry defining ideas into brands. With over 16 years in strategic brand development, Mr. Strauss has led international programs for companies such as Microsoft, TiVo, Thermos, Electronic Arts, Yahoo!, eBay and Adobe.
The firm’s clients include global market leaders such as Johnson & Johnson, Korn/Ferry International and PayPal. Furthermore, Mr. Strauss’ propensity for philanthropy has led to him to allocate 10% of the company’s brand strategy services towards serving non-profits, with over half a million dollars in philanthropic work being delivered since the agency‘s founding.
When not leading the development of brand strategies for the firm’s international clientele, Mr. Strauss is an Adjunct Professor at USC’s Annenberg School for Communication, where he teaches graduate brand strategy. As such, he regularly guest lectures at preeminent graduate programs such as the Anderson School at UCLA, MIT Sloan and The Johnson School at Cornell.
Mr. Strauss holds a bachelor’s degree from UC Irvine, a master’s in strategic corporate communication management from USC and an executive business management degree from UCLA’s Anderson Graduate School of Management. In addition, Mr. Strauss has been leading seminars at least 10 times a month for a decade and is a certified Toastmaster.